White Paper
Consumers in UK, France and Germany reveal misconceptions over environmental impact of direct mail.
June 22, 2012
Tags:Pitney Bowes, Integrated marketing
Video
Pitney Bowes invites marketers around the world to submit entries for the inaugural Personal Connections ECHO Award. The award recognizes companies and marketers that lead the way in customer communications by using customer insights and marketing to create personal, long-lasting consumer relationships.
May 9, 2012
Tags:ECHO Award
Article
DMA and Pitney Bowes team up to offer a new award recognizing marketing excellence.
May 9, 2012
Tags:ECHO Award
Article
Branding on a global scale is like playing the ultimate game of "telephone." By the time a company's message has made its way around the world, there's a good chance it's been changed beyond recognition.
March 28, 2012
Tags:Brand management, Campaign management, Distributed marketing
Article
With the right technology, companies can protect their brands while still giving dealers and franchisees the flexibility to craft localized marketing campaigns.
March 28, 2012
Tags:Web portal, Campaign management
Video
Pitney Bowes marketers ─ Justin Amendola, Chris Giles and Bernie Gracy ─ discuss how the company has evolved from being a leader in mailing equipment to a leader in physical and digital customer communications for companies of all sizes.
February 27, 2012
Tags:Customer communication, Pitney Bowes
Article
Maintaining good customer relationships is important and invoicing can be a dicey proposition. We offer suggestions on turning this situation into a potential relationship building process.
February 24, 2012
Tags:Customer retention, Uplift, Invoicing, Statements, Billing
Article
It’s no longer enough to simply claim your company is “customer-focused.” Businesses now need to engage with each customer as an individuals and create a complete experience.
January 24, 2012
Tags:Customer experience, Customer interaction
Article
Shoeless Joe’s was the first business in Canada to adopt a new survey system for gathering instant customer feedback, in this case from diners awaiting their check.
January 24, 2012
Tags:Customer experience, Location intelligence
Article
Online retailers are losing out on nearly $110 billion in sales a year because their sites fail to deliver a great customer experience when it counts most ─ at check-out time.
December 22, 2011
Tags:E-commerce, Best practices, International
Article
It’s hard enough nurturing customer relationships. It’s far more complicated in the midst of a post-merger rebranding—and worse still when the underlying databases don’t even talk to each other.
December 15, 2011
Tags:Data integration, Data consolidation, Data quality
Article
Customer information is usually stored in multiple silos. Organizations that are able to pull this information together gain a significant competitive advantage. A conversation with Scott Arnett.
December 15, 2011
Tags:Data flow, Customer information, Interview, Marketing
Article
Everybody is talking about “Big Data” these days. But when the data is bad, the consequences can be dire ― for financial markets, for businesses and even for personal relationships.
December 6, 2011
Tags:Data quality, Data management
White Paper
Many senior leaders mistakenly believe that data quality is an IT problem. In today's world, data quality must be a responsibility shared across the organization.
December 6, 2011
Tags:Data quality, Data management
Article
Analytical tools can now help marketers identify in advance which customers to target. By narrowing their focus, marketers can strengthen customer relationships and increase ROI.
November 30, 2011
Tags:Uplift modeling, Customer targeting
White Paper
Most direct marketing targets the wrong people. Uplift modeling can change that by predicting how individual customers are likely to react to a particular campaign.
November 30, 2011
Tags:Uplift modeling, Direct marketing
Article
The call center is becoming an increasingly important customer touch point, as consumers become immune to “push” marketing.
November 23, 2011
Tags:Call centers
Article
Many consumers are ignoring emails from their favorite brands. How can your business avoid a similar fate?
November 16, 2011
Tags:Email marketing
Article
Learn how to design smarter email campaigns that reduce costs, increase revenue and strengthen lifetime customer relationships.
November 14, 2011
Tags:Email marketing
Article
Treating customers well is an obsession for Jack Mitchell, CEO of Connecticut-based the Mitchells Family of Stores. It's also the vision behind Mitchell's book, Hug Your Customers.
October 3, 2011
Tags:Customer communication
Article
Migrating IT systems and processes from legacy environments to next-generation solutions is a sizable investment with hundreds of millions, perhaps billions, of dollars in returned value. Read ten best practices for migrating legacy systems to next-generation solutions.
October 3, 2011
Tags:Best practices
Article
Pitney Bowes Business Insight, a global leader in customer data, analytics and communication software and services, announced that it was ranked a “leader” in the September 2011 Forrester Research, Inc. report, The Forrester Wave™: Document Output For Customer Communications Management [DOCCM], Q3 2011.
September 20, 2011
Tags:Pitney Bowes, CCM, Pitney Bowes Business Insight
Video
A conversation with Kevin Klein of Pitney Bowes.
August 1, 2011
Tags:Pitney Bowes
Video
Alan Kraft, president of direct marketing firm Media Horizons, talks about maximizing lifetime customer value.
August 1, 2011
Tags:Pitney Bowes
Video
Jeff Nicholson, Vice President of Product Marketing for Pitney Bowes, discusses email opt-out at the 2011 DMA conference.
August 1, 2011
Tags:Pitney Bowes
Video
Learn about the first 30 years of the company’s history, beginning with the invention of the postage meter.
August 1, 2011
Tags:Pitney Bowes
Video
Bill Sinn of Pitney Bowes reveals how to create a personal customer experience.
August 1, 2011
Tags:Pitney Bowes
Video
A conversation with healthcare industry expert John Skroly of Pitney Bowes.
August 1, 2011
Tags:Pitney Bowes
Video
Darrin Wilen, President of Wilen Media discusses personalized direct marketing.
August 1, 2011
Tags:Pitney Bowes
Video
A conversation with small business experts Jane Applegate, Melinda Emerson and Phil Simon.
August 1, 2011
Tags:Pitney Bowes
Article
An error rate of less than two dozen for 45 million documents doesn't sound like much. But Ameriprise Financial, Inc., wanted something even closer to perfection.
August 1, 2011
Tags:Data security, Privacy
Article
It seems like a sensible way to cut costs: Drive customers to your website to reduce call-center traffic. But it may be penny wise and pound foolish. Find out how the Nationwide Building Society turned its call centers into profit centers.
August 1, 2011
Tags:Call centers
Article
No matter how wonderful the care, patient billing is a sensitive matter for every healthcare provider, from large hospitals to individual doctors. Statements provide an essential communications link between patients and practitioners.
August 1, 2011
Tags:Privacy, Deliver essential communications
Article
It's a truism that happy customers are the best customers. So you'd think every business would do its best to keep each individual customer happy. But the evidence is, many don't bother. And they're paying a stiff price.
August 1, 2011
Tags:Customer satisfaction
Article
Big companies have long understood the value of branding. But today branding can be just as critical for small businesses.
August 1, 2011
Tags:Branding
Case Study
See how Canada's Largest KFC Franchisee achieved unprecedented coupon redemption rates with targeted direct mail.
August 1, 2011
Tags:Direct mail
Case Study
London Life Insurance needed to move quickly after it acquired Prudential Insurance Company's entire Canadian business operations near the end of 1996. Pitney Bowes Business Insight was able to help.
August 1, 2011
Tags:Pitney Bowes Business Insight
Case Study
A luxury hotel and resort chain in Canada (Fairmont Hotels & Resorts) tripled its direct mail response rates by using Pitney Bowes software to profile and segment customers and target prospects bette
August 1, 2011
Tags:Direct mail
Case Study
Read how a Japanese department store boosted sales with personalized offers on customer statements.
August 1, 2011
Tags:Data analytics
Video
People often think about Pitney Bowes for mail, but in the scheme of things our mission has always been broader. A brief look at our heritage, our innovative technologies, our values.
August 1, 2011
Tags:Pitney Bowes
Video
Mass marketing is no longer getting the job done. Why? Your customers and prospects want to feel a personal connection. View our video to see how Pitney Bowes can help.
August 1, 2011
Tags:Pitney Bowes
Video
Mass marketing is no longer getting the job done. Why? Your customers and prospects want to feel a personal connection. View our video to see how Pitney Bowes can help.
August 1, 2011
Tags:Pitney Bowes
Video
Mass marketing is no longer getting the job done. Why? Your customers and prospects want to feel a personal connection. View our video to see how Pitney Bowes can help.
August 1, 2011
Tags:Pitney Bowes
Video
Mass marketing is no longer getting the job done. Why? Your customers and prospects want to feel a personal connection. View our video to see how Pitney Bowes can help.
August 1, 2011
Tags:Pitney Bowes
Video
Mass marketing is no longer getting the job done. Why? Your customers and prospects want to feel a personal connection. View our video to see how Pitney Bowes can help.
August 1, 2011
Tags:Pitney Bowes
Video
Learn how to find the prospects you want and start a personal conversation.
August 1, 2011
Tags:Win new customers